What is intuitive design?
In a broad sense intuitive design is the process of creating websites and applications that are easy-to-use. This is accomplished through conducting research into the expectations and stereotypes of users. The designers then have to take these into consideration in order to create an interface that is compatible with the experience of the users. This is achieved through creating the user’s path to follow.
To accomplish this, it is essential that the UI be designed in a way that all tasks and data can be accessed easily without the need to navigate a maze of menus. This is accomplished by placing elements on the screen logically linked to each other, and by providing feedback as the user performs a task. This allows them to avoid making mistakes and provide find them a better understanding of how the application works.
User experience (UX) thus, is essential for a user-friendly design. People will stop using any product that is not in line with their mental model of the user interface. This could also cause a negative impression about your brand.
You can improve the user-friendliness of your product by conducting user research and in-app surveys. This will allow you to collect both qualitative and quantitative data that will reveal how to make your products more user-friendly and easy to use. This will ultimately lead to increased customer satisfaction and conversion rates.